The supermarket queue
- Wait for a buyer slot. Cold-email, follow up, hope they reply this quarter.
- Pay to play. Slotting fees, sample boxes, marketing co-pay before you've sold a single unit.
- Commit volume blind. Sign for a year of MOQs before any customer has tasted it.
- Wait for the report. A delayed PDF, lumped by region, with no venue detail.
By the time you see real numbers, the season is over.